Arutza Estudio's profile

Branding Longevity

Discover a unique gastronomic experience in the heart of Bogotá at Longevity restaurant, located on picturesque Calle 78. Inspired by the belief that a plant-based diet can prolong and enrich our lives, Longevity offers an innovative vegetarian menu, where you can even add delicious fish or chicken to your choice. Nestled in a charming architectural ensemble of Victorian-style houses, Longevity captivates both for its ambiance and culinary proposal. The restaurant’s name reflects its commitment to health and wellness, while its logo, with elongated letters, symbolizes the idea of ​​prolonging life through healthy eating. But Longevity goes beyond mere gastronomic offerings. With a bold and fun brand strategy, it seeks to challenge the perception that healthy is boring. Here, vegetables take center stage and are presented in a playful and entertaining way! Vegetable-based characters, engaging in contemporary activities like skateboarding, listening to music, or playing guitar, are the soul of the brand and are integrated into both digital and individual materials.
Branding Longevity
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Branding Longevity

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